Serving the Laurentian playground for more than 30 years, our core philosophies have not wavered ever since our humble beginnings in 1989. The constant pursuit of outdoor sports culture, and the deep enjoyment of nature and the unending playground it offers to us through the seasons.
We are committed to supplying top quality products to help elevate your travels, adventures, pow days, bike rides and everything in between, delivered through our renowned and highly personalized customer service. At the end of the day, we supply the sh$t you want for the adventures you need!!
We are located in St-Sauveur-des-Monts. A ski resort town 45 minutes drive north of Montreal and 45 minutes south of Mt-Tremblant.
Staying true to our roots while creating a symbol that could be interpreted and related to various sectors of our brand and culture was of upmost importance during our re-branding efforts. The original logo which had two cascading mountains, smaller up front with the larger mountain in the background had significant meaning to us.
It represented progression and that the next adventure or challenge always awaits for those willing to reach out and seize it. In addition of the homage to the past, multiple other visual interpretations were incorporated to better illustrate our current product mix and identity.